120-Day Case Study · 3 partner seats · one broker per market

Film 3 hours a month. Become the broker [City] finds on YouTube.

We're selecting three brokers for a 120-day case study. You record once a month. Our team handles the script outlines, editing, thumbnails, local SEO and publishing — then tracks what actually matters: inquiries from people moving to, or selling in, your market.

Apply for a partner seatNot ready? Get the free content calendar

Partner rate: 60% off our standard retainer for the full 120 days.

Who this is for

Built for rising brokers, not mega-teams or day-one agents.

A case study needs a real business to measure. You already close deals — video should help you close more of them without eating your week.

A strong fit if you…

  • Close roughly 5–15 transactions a year and want to break into the next tier
  • Focus on specific neighborhoods, suburbs or a relocation market
  • Already post some video — walkthroughs, stories, the odd YouTube upload
  • Think in quarters, not viral moments

Probably not a fit if you…

  • Are brand new and haven't closed your first deals yet
  • Want overnight views more than local buyers and sellers
  • Can't protect one 3-hour filming block each month
  • Run a large team with no one to own the monthly shoot and uploads
The idea behind the program

Views don't close deals. Local intent does.

Most agent video is made for the scroll. But families relocating to [City] don't scroll — they search. "Living in [City]." "Best neighborhoods in [City]." "What does $600k buy in [City]?"

When your video answers that search, they spend several minutes getting to know you before they ever pick up the phone. By the time they reach out, you're not a stranger.

Made for the scroll

Big numbers, few conversations

Broad reach, mostly people who will never buy or sell in your market. Great for likes, rarely for listings.

Made for local search

The right few hundred viewers

People actively planning a move or a sale in your area — who find you, watch you, and reach out already warm.

How it works

You bring the market knowledge. We run everything after "record."

No editing apps, no thumbnail tools, no guessing what to post next.

  1. 01
    Days 1–7

    Kickoff & setup

    A strategy call to set your content pillars and look. Channel access through Google Brand Account permissions — never your password. We snapshot your baseline numbers.

  2. 02
    3 hours a month

    One filming session

    Outlines land 5 days before your shoot. Film four topics in one sitting with a phone, lapel mic and light — our gear guide covers the setup.

  3. 03
    Ongoing

    We produce & publish

    Editing, captions, graphics, thumbnails, titles, chapters and scheduling. You approve each proof, with one round of minor revisions per video.

  4. 04
    Monthly

    Review & improve

    A check-in on clicks, retention and the inquiries you've logged. We adjust hooks, titles and topics from real data, with formal reviews at Day 60 and Day 90.

What's included

The full service our standard clients get. Nothing held back.

4

Long-form educational videos every month

8–15 minute talking-head episodes where you teach: neighborhood guides, cost breakdowns, relocation and seller advice — the topics people in [City] actually search for. Edited for retention with chapters, captions, lower thirds and on-screen callouts so viewers stay to the end.

SEO

Thumbnails & local search

Custom thumbnails, search-led titles, descriptions, tags and chapters built around your market.

Plan

Script outlines & calendar

A monthly topic plan and teleprompter-friendly bullet outlines, so you never wonder what to say.

Live

Channel management

Uploading, scheduling, and your booking link or lead guide placed in every description.

Data

Monthly performance review

A plain-language report on views, retention, clicks and the inquiries your videos produced.

Every video carries your brokerage branding and the disclosures your state requires — we confirm them with you at kickoff.

Your time commitment

Your whole month on camera, in one morning.

Block one morning in the first week of the month. That's your part done until next month.

  1. 9:00–9:30

    Setup & test clip

    Tripod, light, mic. A 10-second check of framing and audio.

  2. 9:30–10:45

    Four long-form videos

    Talk through each outline. Mistakes are fine — we edit them out.

  3. 10:45–11:30

    Alternate intros & B-roll

    A second take of each opening to test, plus everyday office footage for cutaways.

  4. 11:30–12:00

    Upload & hand off

    Drop the files in your shared folder. We take it from here.

What we measure

Realistic targets, stated up front.

These are the benchmarks we optimize toward — not guarantees. Results depend on your market, topics and follow-up, and we report honestly either way. That's the point of a case study.

Click-through rate4–7%

Thumbnails and titles winning attention in local search results.

Average view duration35–50%

Viewers staying long enough to get to know you.

Qualified local inquiries3–8

Across the 120 days — DMs, form fills and calls that mention your videos.

The goal1 deal

An active or closed transaction you can trace back to video.

Month 1 · Foundations

Setup, first uploads indexed, a click-through baseline of 4%+.

Month 2 · Momentum

Search traction builds; aiming for a ~10% lift in view duration. Day 60 check-in.

Month 3 · Authority

Evergreen videos compound. Day 90 preview of your case study results.

Month 4 · Conversion

Lead follow-through, final report, and your Day 121 decision.

Why 60% off

We need proof. You'd be it.

We're building documented, market-specific case studies — real backend data, not screenshots of view counts. The partner rate is what we pay for that data. Same work, same team, same standards.

What stays yours, always

Your channel, your raw footage and every finished video — during the program and after it ends, whatever you decide.

In return for the partner rate, we ask for five things:

  1. 1

    Raw footage on schedule

    Uploaded within 24 hours of your monthly shoot.

  2. 2

    Analytics access

    Through Google Brand Account permissions — never your password or ownership.

  3. 3

    A short monthly lead log

    Who reached out and which video they mentioned. We give you the template.

  4. 4

    An honest testimonial

    Written or on video, within 14 days of finishing — whatever your results were.

  5. 5

    Permission to publish

    Your results, analytics screenshots and clips, as our case study.

Investment

Clear pricing, and a clear Day 121.

Your monthly invoice
Standard retainer$2,000
Founding case study grant (60%)−$1,200
Your investment$800 / month

Billed every 30 days for 4 months under a fixed 120-day partner agreement.

On Day 121, you choose

Continue at the standard rate

Month-to-month. No long lock-in.

Move to a lighter maintenance plan

Fewer deliverables at a price we agree on in writing.

Walk away

No further billing. You keep every asset.

We'll put the options in front of you on Day 105, so there are no surprises and no gap in service.

Joe Bataller, founder of Dijoetal
Who you'll work with

Joe Bataller, Founder & Lead Strategist

I lead strategy and quality control on every video. Our vetted editing team handles production against a written QC checklist — a strong hook in the first 15 seconds, steady pacing, clean audio and your exact brand colors. You deal with me directly, from kickoff to your final report.

Questions brokers ask

Straight answers before you apply.

If you're good, why 60% off?

Because we're buying something from you: backend data, lead tracking and a documented result in your market. The service itself is identical to what full-rate clients receive.

I don't have time to film every week.

You won't. It's one 3-hour session a month, with outlines sent 5 days ahead. Everything after that is on us.

Why do you need my analytics and lead numbers?

To measure clicks, retention and real inquiries — the substance of the case study. Access is granted through Brand Account permissions, never passwords, and you can remove it any time after the program.

Will my price jump after 120 days?

Only if you choose to continue at the standard rate. The agreement spells out all three Day 121 options, including walking away with every asset and no penalty.

I'm not great on camera.

You don't memorize scripts — you talk through bullet points about a market you already know. We review a short test clip before your first shoot, and editing takes care of pacing.

What if we don't hit the targets?

We adjust thumbnails, titles, hooks and topics every month based on the data. We can't guarantee specific results — no honest agency can — but you'll always see exactly where things stand.

Apply

Is your market still open?

It takes two minutes. If your market is available and it looks like a fit, we'll book a 20-minute call to walk through the agreement together.

  1. 1Apply below
  2. 220-minute fit call
  3. 3Agreement, kickoff, first shoot

No obligation. We only use your details to follow up about this program.

Not ready to apply?

Start with the free 120-Day Real Estate Video Content Calendar.

16 long-form educational video outlines built for local market authority. Film them yourself, or hand them to us later.